Taking Compliance Policies From Dense and Dry to Effective and Engaging

Compliance professionals can only dream of the day when a new policy is received like a surprise Beyoncé album drop or a code of conduct garners the web traffic of a Taylor Swift concert ticket pre-sale. Until such time, in-house policy shops aim for the quiet din of acceptance, the soft click of an attestation and maybe even the sigh of relief from an employee who does not have to wade through pages of “defined terms” before getting to the policy itself. “We do want to be realistic with expectations. . . .but we can do better. We can really put human beings at the center of our policies and how we help them. And we can make things they’re never going to love – but they also don’t need to hate the policies,” said Adam Balfour, vice president and general counsel for corporate compliance and vice president for global risk management at Bridgestone Americas. Balfour presented on the importance of employee-centric, palatable policies at the 21st Annual Compliance & Ethics Institute hosted by the Society of Corporate Compliance and Ethics, with Lisa R. Fine, senior counsel and director of compliance at Pearson, an education and technology company. See “Leveraging Policies and Culture: A Recipe for Success” (Jun. 3, 2021).

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